Marketing Management Structural Analysis

Question: Discuss about the Marketing Managementfor Structural Analysis. Answer: Introduction TargetMarkets to Pursue Looking good and pushing the boundaries. Looking good market segment comprises of the population that loves fitness and hence each is likely to consume this product more than any other individual in the other segments. Besides, looking good is one of the highest market segment in the population. On the other hand, pushing the boundaries segment is like to have loyal customers. Despite that the market segment is small it is likely to be the frequent consumer of the product. According to Meyers (2015), the critical aspect to consider in marketing is the retention of the existing customers. Appeals,Messages, and Sources to use Name of Segment Appeals and Messages Best Source/s Looking Good Attraction want to look like this? Real customer Pushing the Boundaries Rational become fitter/faster Actors (fit looking people) Media vehicles to use Billboards: Appealing messages on the billboards will be more fascinating(Metaxas, 2015). Internet ads Local cinema advertising Customer referral incentives Why is this Plan a Good Approach? Both good looking and push the boundaries market segments will frequently be a consumer of the fitness service. Additionally, the appeal messages and the sources capture the attention of the target market. Finally, usage billboards, internet ads, local cinema advertising and customer referrals will communicate the intended message well as it can include the images portraying the effects of the product. References Metaxas, T. (2015). Market Research and Target Market Segmentation in Place Marketing Procedure: A Structural Analysis. Discussion Paper Series, 11(3), 47-60. Meyers, Y. J. (2015). Target marketing and the product: categorizing products to understand the resulting marketing communication outcome measures. Journal of Management and Marketing Research, 1-8.