marketing plan of RC cola - 4424 Words

1. Introduction: The â€Å"Marketing strategy† report is about exploring an existing product. Though the submission of such a plan is a part and parcel of our course fulfillment criteria, we believe that such a report is very applicable in our learning process, and has helped us open our views about the business world of Bangladesh. 1.1 Objective of the Report: 1.1.1 General Objective: The general objective of our report is to discuss the marketing strategies of RC Beverage. We have focused on different steps of marketing steps of different sectors. 1.1.2 Specific objective: To explore different terms of marketing Analyze market segmentation of RC Beverage To find out how they have targeted their market Exploring†¦show more content†¦Now they proudly profess that they have stuck to their mission and are now worth over 80 crore Tk. 3. Current Market Situation: The competition is very much high in soft drink industry. RC Beverage is operating in a oligopoly market where two or three large competitors control the lion share of that market. The market size of soft drinks in Bangladesh is around TK.800 Crore per year. Among all soft drinks company, Coca-Cola is the market leader for many years. It was popular in the past time and still it has popularity among the large population of Bangladesh. It obtains 31% market share. After Coca-Cola, Pepsi was the second one; but after emerging RC, the market share of Pepsi has been reduced to 22%. RC has been able to move its way up and for the last two years it has been holding the 2nd position with 26% of the total market. The others like Uro Cola, Virgin and Suncrest each have market shares equal to or below 10%. There is another player Mojo who are taking a good number of market share in the beverage market. The major difference of RC with the other brands is that this company offers their product at different sizes and they have 6 flavors in their product. Other companies don’t have this large range of product like RC Beverage. RC Beverage also has very strong distribution network. These things are the competitive advantage of RC Beverage over theShow MoreRelatedRc Cola Marketing Plan4963 Words   |  20 PagesMARKETING PLAN OUTLINE I. Executive Summary. A one-to-three-page synopsis of the plan providing highlights of the current situation, objectives, strategies, principal actions programs, and financial expectations. II. Situation Analysis A. Category/competitor definition PHILIPPINE FOOD AND BEVERAGE INDUSTRY Philippines have emerged as one of the rapidly growing food and drinks industries in the Asian region over the recent past. The country is characterizedRead MoreRe Launch of Rc Cola4740 Words   |  19 Pages            Re Launch: RC Cola                            ASSIGNMENT #2 SUBMITTED TO SIR MANSOR MAHMOOD AASHIQ SALES MANAGEMENT BATCH: F10 (BBIT) GROUP: â€Å"C† REPRESENTATORS NAMES: ROLL NO: 1. ALI SULEMAN F10BA056 2. HAFIZ MUHAMMAD ZULQARNAIN F10BA155 3. UMER BILAL F10BA064 4. AURANGZAIB F10BB042 5. ABEEHA MAHMOOD F10BB038 6. MARYAM TARIQ F10BB113 7. RUBAB BASHIR F10BB155 8. HIRA NAJEEB F09B101 Read MoreBangladesh Beverage Industry6881 Words   |  28 Pages 1. Abdul Monem Limited (Coca-Cola, Sprite, Fanta) 2. Agriculture Marketing Company Limited (Pran) 3. Akij Group (Mojo, Lemu, Frutika) 4. Global Beverage Limited (Virgin) 5. Globe Soft Drinks Limited (Uro Cola, Uro Lemon) 6. Partex Beverage Limited (RC Cola, Lychena) 7. Transcom Beverage (Pepsi, 7up, Mirinda) Of these, Pran and Mojo are the only local brands. Coca-Cola, with its three varieties, namely, the cola-flavored Coca-Cola, the clear-flavored Sprite and theRead MoreMarketing Plan6327 Words   |  26 PagesEXECUTIVE SUMMARY The Coca-Cola Company will launch its improved product that will bring energy drinks into new heights. We created Coke 100, the very first soft drink that gives the same punch every energy boosters contain but still have the refreshing goodness every Coke-lover wants. We are preparing to serve our target market that comprises of teenagers, young adults, adults who belong to social classes of A, B, and C who need their daily dose of energy. Our objective is primarily to haveRead MoreHarvard Business Case Analysis: Coca-Cola in Brazil681 Words   |  3 Pagesï » ¿Harvard Business Case Analysis Coca-Cola in Brazil Introduction Coca-Cola is sold in over 200 countries and had for years done very well in Brazil. A closer look at Coca-Colas Brazilian market is presented in an article in the Thunderbird (published by the Garvin School of International Management), which delves into the profit problems that Coca-Cola had in Brazil in the early part of the decade of the 2000s. The article, published in 2004, points out that the fast growth of off-brand softRead MoreMarket Plan of Pran Juice1271 Words   |  6 Pagesdo not take high price as other juices are taken in Bangladesh. We think that the price is quite reasonable to be succeeded. Weakness: * External threats: Too much competition from international organizations, for example Coca-Cola, PepsiCo, RC-Cola, Virgin Cola, Rasna (India), Shezan (Pakistan) etc. * Internal weaknesses: Large size of the business and workforce makes it difficult to manage perfectly. As a result it often causes internal conflict. Opportunity: * Potential customerRead MoreCase Analysis8274 Words   |  34 Pageslong-term objectives  31   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   M. Action Plan  32   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   N. Annual Objectives and Policies  36   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   O. Procedures for strategy review and evaluation  37   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   P. Balanced Scorecard  38 Bibliography  40 Appendices  41                   Part 1 – Case Research A.Company Profile Zest-O Corporation was established as a privately owned family corporation in May 1981 to engage in the manufacture and distributor of food products in the Philippines. Established as SEMEXCO MARKETING CORPORATION, the company adopted theRead MorePran Group Swot Analysis1955 Words   |  8 Pages7-8 years. †¢ To become one of the biggest names in international fruit and vegetable processing industry Scope: The market of soft drinks and beverage is very competitive. We may say that as a strong market. This project paper is prepared as a marketing plan of a product of AMCL which brand name is PRAN. Methodology: To prepare this report, standard methods of report writing have been used. For writing this report different types of data were needed to complete, tabulate and analyze. The requiredRead MoreCase Analysis of Coca Cola Essay1834 Words   |  8 PagesCase Analysis of Coca Cola 1. In the 1980s, under CEO Roberto Goizueta, Coca-Cola was a global brand with a growing presence in global-emerging markets like Europe, Russia, and South East Asia. It beat back its main rival Pepsi to be a leader in the carbonated beverage market with a 70% market share. During the 1990s however, under new CEO M. Douglas Ivester, the company’s market share started declining due to political (regulatory), economic, social (consumer), and technological (operations)Read MoreCoke Marketing Plan4596 Words   |  19 Pages12 Marketing Objectives 13 Marketing Strategies 16 Selecting Target Market 17 Developing the Marketing Mix 18 Product Strategy 19 Pricing Strategy 20 Placing and Distribution 22 Promotion Strategy 23 Evaluation, Monitoring and Control 24 Monitoring and Controlling 26 Sales Analysis 27 Market Share Evaluation 27 Marketing Profitability Analysis 27 Market Research 27 EXECUTIVE SUMMARY Giant soft drink company Coca-Cola has